When potential buyers drive up to your home, they’re full of hope. They imagine themselves baking in the kitchen and their kids playing in the yard. Most of all they think: “Could this be my home?” Then they look closer. They see a mess by the driveway and the peeling paint near the roof line. Very quickly, they decide to keep driving—and keep looking. They don’t want your home. The exterior tells them the interior might have the same negative impact. They’ve already done research on your neighborhood and know your asking price. Now they’re just driving by to see if your home has that “it” factor—not an “ick” factor. Where do most sellers go wrong? Read more.