NAHB Study Reveals What “Green” really Means to Home Buyers

The National Association of Home Builders (NAHB).study examines consumers’ attitudes of various green features, concepts or terminologies, the resonance of those terms as potential marketing tools, and the likelihood that the home purchase decision may be influenced by any of these features or terms.

Top Influencers in a Home Purchase Decision:

  • 90% Safe community
  • 88% Energy efficient
  • 85% Low maintenance
  • 85% Lower operating costs
  • 84% Durable/Resilient

Common Words Home Buyers Use to Describe Green Homes:

  • 32%: Efficient, Energy Efficient, Water Efficient, High Efficiency
  • 15%: Eco-friendly, Environmentally-friendly, Environmentally-responsible, Environmentally-safe
  • 8%: Solar, Solar Power, Solar Energy, Solar Panels
  • 4%: Lower Costs, Lower Utility Bills, Saves Money

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