Realtor.com & Airbnb brings the “Try before you buy” to home purchases

Realtor.com® announced a new partnership with home-sharing and vacation-booking site Airbnb to allow potential home buyers to experience a specific neighborhood before purchasing. The partnership will allow visitors to book Airbnb accommodations from realtor.com®’s site, in an effort to help potential home buyers to “live like a local” at owner-rented single-family homes, condos, lofts, and other properties. The move is expected to help the portal better target millennials, the largest generational home-buying segment in the market. Executives at realtor.com® hope the “try before you buy” experience will translate to consumers who are better educated about the communities they’re interested in buying into. Read more.

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